Her choice of Magdeburg was shaped not only by professional opportunity but also by family ties. Born in Dessau, with her family still based in the region, Hennig valued the personal environment that made it possible to take on a fresh start in eastern Germany and build for the long term. She has no doubt that her companies are well positioned for the future in Central Germany.

The media world is spinning faster than ever, with new technologies and artificial intelligence transforming workflows at the core. “I love this development and see it as an opportunity. Film projects are complex undertakings – if AI takes over the repetitive tasks, it leaves us more space for creative depth,” she says. Next, her company plans to move more into fiction, creating powerful genre productions marked by conviction, relevance, and narrative quality. Saxony-Anhalt will remain a deliberate creative base: “The region inspires us – with its stories, its contrasts, and its unique cultural heritage. My team and I are committed to creativity, entrepreneurial clarity, and the ambition to produce formats with lasting impact.”

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