The company now consists of a team of 14 young people and is headed by Ramon Thomas alongside Sebastian Meinecke. It is based in an inconspicuous house in Magdeburg-Neustadt which is now visited by customers from all over Germany. “We have customers from Stuttgart who come to watch the production process and configure their own bikes. The trend is moving away from mass-produced bikes and towards individual designs,” says Meinecke.

“We want our bikes to convince people to switch over to cycling.”

Alongside design and technology, another key issue for Urwahn is sustainability. The young company aims to play a pioneering role in relation not only to new technologies but also to environmental awareness and fair pay. To avoid long-distance transport, Urwahn has created a regional, sustainable supply chain, which starts with what are apparently trivial things.

For example, no plastic is used in its packaging. “We have the advantage that while we were setting up our structures we were able to focus on sustainability right from the start. That makes us radically different from companies which produce bikes on a large scale.

We want our bikes to persuade people of the benefits of zero-emission transport and convince them to switch over,” explains Sebastian Meineke.

Echtzeit - Online Magazin - Urban revolution